Also, the Boys and Girls Clubs of America implemented a teen brand strategy campaign "THE CLUB" to target teens in communities. The new logo and name was created in efforts to give something teens can identify themselves with when entering a club.
Sunday, April 29, 2012
Chatper 8 - Additional Information
According to the BGCA website, here's a few facts and figures describing the demographics and geographics of their market share:
Source: http://www.bgca.org/whoweare/Pages/FactsFigures.aspx
Also, the Boys and Girls Clubs of America implemented a teen brand strategy campaign "THE CLUB" to target teens in communities. The new logo and name was created in efforts to give something teens can identify themselves with when entering a club.
Also, the Boys and Girls Clubs of America implemented a teen brand strategy campaign "THE CLUB" to target teens in communities. The new logo and name was created in efforts to give something teens can identify themselves with when entering a club.
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