Chapter 2 - Strategic Planning

Whats the Boys and Girls Club's Competitive Advantage?

     Being a non-profit organization is not easy, especially with widespread budget deficits across America today. Many questions circulate about how the Boys and Girls Clubs of America (BGCA) stays afloat when other non-profits are facing demise? That's simple, the BGCA is a veteran in the art of strategic planning in order to surpass other non-profits for public funding. The strategic edge that the BGCA holds over its competitors is the fact that the ones that benefit from their funding are the struggling children in our own communities.

     When situations like poverty, crime, lack of education, poor diets, and even death have a children involved, the human nature of people in America is to help. Our nation's government also takes the well being of children seriously by implementing strict child laws in both civil and business law. That is how the Boys and Girls Clubs receive their funding - touching the "sweet spot" of the public. Watch this video, you will see first hand how a simple inauguration speech can lead to some pretty disturbing problems that may attract potential sponsors.
 

                                                  Source: BGCA Staff Youtube Channel <www.youtube.com>
     
     With that shown, you can see why the BGCA has so many sponsors such as: Taco Bell, Pizza Hut, United Way, Staples, and Comcast just to name a few. Along with funding, those companies also offer a variety of services to prepare youths for life as an adult. What most companies who sponsor the BGCA get in return is positive publicity, possibly an employee that was raised with good ethics through the BGCA, and also the satisfaction of knowing they have changed a kid's life in some way.

      In conclusion, this is why the BGCA remains successful. When it comes to strategic planning no other organization can can do it better. It brings tears to people's eyes seeing a struggling youth grow into a responsible young man with the help from their local BGCA and community.