Club Provides a Home Away From Home
Some areas in the US possess that "part of town" where the environment can have a negative impact on youths growing up. These communities have distinct geodemographic characteristics that the Boys and Girls Clubs of America (BGCA) take concern in. The BGCA operates to serve everyone in those areas, both families and institutions, whom are struggling in those conditions - that is their target market. The BGCA divides, or segments, their market in a conglomerate of geographic and demographic characteristics such as: age, ethnicity, income, family life cycle, market size, and market density. Income and family life cycle being the most important - because poverty and lack of family balance can be hazardous for the well-being of children. Here are a few statistics that the BGCA aims to change while implementing their Kids in Crisis campaign:
Club fights to change those statistics by teaching youths about how to handle money, preparing them for adulthood, and keeping their club open after school through the evening. One of the main goals of the Boys and Girls Clubs of America is to provide community outreach to the youths that need them the most, and they do that by placing club facilities in the heart of where that market may be. Also, some markets that lie hidden from the public's eye, including small cities and towns, seek help from the Boys and Girls Clubs of America. Community members, business people, and even politicians contact the BGCA in plans of opening a new site in their area. In that case, the BGCA doesn't need to segment certain markets before choosing the right one; those markets segment themselves in order to seek help.
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