When it comes to the Boys and Girls Clubs of America on an international scale, don't let the "America" fool you. Through partnerships with other organizations, the BGCA is able to catch the eyes and change the lives of many people all across the world. A recent example of this was this past Saturday during the NBA All-Star Saturday: Taco Bell Skills Challenge.
The NBA and Taco Bell teamed up with the Boys and Girls Clubs of America to showcase 5 teens that were chosen to receive a scholarship for their hard work and service to the community. The teen whose team's representative finishes in the top 3 would win an additional grant of five thousand (3rd), ten thousand (2nd), or twenty-five thousand dollars (1st). This prime time event was broadcasted in every country in the world, so imagine the global spotlight the BGCA received as they show their commitment to academic success. Here is a clip of the intro leading into the event:
Source: http://www.youtube.com/watch?v=qvp8cSTfBx8&feature=related *trimmed*
The result of this event became a big hit in the marketing department of the BGCA, seeing as the coverage of the event draws the second best ratings ever. This also impacts the company's advertising, brand, company image, and much more overseas in a positive way. Plus, this wasn't the only All-Star Saturday event the BGCA was involved in either, the company has been showcased in the event many times years prior.
As I wrap things up, I would like to mention the strong partnership the BGCA has with our nation's military. Living on a military base in a different country can be hard on a family, that is why in almost every military base worldwide, lies a Boys and Girls Club or a club affiliated with the company. These clubs provide youth development and other support to the families of military personnel. While the mother or father is out fighting for their country, the BGCA is working beside them protecting their kids futures. That is why the BGCA is remarkable not only in America, but around the world. The company doesn't do it for the international market share, or the all the money in the world; they do it to make a difference - that's their global vision.
No comments:
Post a Comment